01
Discover
Deep dive into your audience, competitors and goals. No assumptions — only evidence-backed direction.
Service · Lagos, Nigeria · Works globally
Brand identity design services.
Strategy, logo systems, typography and guidelines for founders and teams who need a brand people recognise before they read a word. Built in Lagos, delivered to clients across time zones.
Brand StrategyLogo SystemsTypographyBrand Guidelines
Start a brand project 50+
Brands designed
5+
Years of craft
98%
Client retention
24h
Reply time
What you get
A complete identity, not just a logo.
Every engagement ends with a system your team can run — files, rules and examples, so the brand stays consistent long after handoff.
Brand strategy
01
Positioning, audience, competitive review and the message the identity has to carry.
Logo system
02
Primary mark, secondary lockups, monogram and responsive variants for every placement.
Typography & colour
03
A type hierarchy and colour system built for screens first, print-safe second.
Graphic language
04
Layout grids, motifs, iconography and imagery direction that make the brand recognisable without the logo.
Applications
05
Social templates, decks, packaging, signage or product UI — whatever your brand meets people through.
Brand guidelines
06
A clear usage document plus organised source files so your team can execute without guesswork.
The brand identity process
A process as deliberate as the outcome.
02
Define
Strategy, positioning and design brief aligned before a single pixel is touched.
03
Design
Iterative identity design with feedback loops. Concepts → refinement → finals, all in Figma.
04
Deliver
Guidelines, logo files and design systems — everything your team needs to execute flawlessly.
Identity work
Brands I've built.
Questions
Before we start.
What is included in your brand identity design service?
Discovery and positioning, logo system, typography and colour, layout and graphic language, applications (social, deck, packaging or product UI), and a brand guideline document your team can execute from.
How long does a brand identity project take?
Most identities run three to six weeks depending on scope and feedback speed. Discovery and definition take the first week; design and refinement follow, with delivery and handoff at the end.
Do you work with clients outside Nigeria?
Yes. I am based in Lagos, Nigeria and work with founders and teams globally, remotely across time zones over Figma, email and calls.
Can you design the product interface as well as the brand?
Yes. Alongside identity work I design product and web interfaces, so the brand you approve is the brand your product actually ships with.
(Available for work · Lagos, works globally)
Ready to build an identity your brand can own?
Send a short brief — audience, goals and timeline. I reply within 24 hours.
Joshuaaleke0@gmail.com